DTC Haircare Brand · Shopify Build
Every user interaction is mapped from first touchpoint to repeat purchase. The funnel is built around the Hydrate System as the primary acquisition offer, with subscription as the preferred conversion path.
Conversion rate from PDP to checkout. Target: 3–5% from cold traffic via influencer links.
Bundle-first pricing lifts AOV from single SKU (~$25) to Hydrate System (~$79–$99).
Every influencer gets unique UTM link + discount code. Triple Whale tracks multi-touch attribution.
LOF is structured around a hero acquisition offer — the Hydrate System — with upsells designed to increase AOV without complicating the decision at the core offer stage.
Hero UGC product. Added at cart or post-purchase upsell. High virality potential for influencer content. Upsell flow will only be built once Phase 1 inventory is confirmed.
Premium finishing product. Add-on shown after Hydrate System selection. Increases AOV by $20–$30. Upsell flow will only be built once Phase 1 inventory is confirmed.
Subscription is integrated from day one as the primary purchase path. The pricing incentive ($20 savings) positions Subscribe & Save as the default, not an opt-in afterthought.
Subscribe & Save pre-selected by default. Price difference clearly visible.
Default: every 30 days. Options: 30 / 60 / 90 days. Simple dropdown.
Subscription confirmed in cart. Clear summary: price, frequency, cancel anytime note.
Via Recharge/Skio: pause, skip, swap, cancel — self-service. No customer support needed.
| Feature | Subscribe & Save (Default) | One-Time Purchase |
|---|---|---|
| Hydrate System (3-step) | $79.99 | $99.99 |
| Savings | Save $20 (20% off) | — |
| Delivery frequency | Every 30 days (30 / 60 / 90 options) | Single delivery |
| Cancel anytime | Yes — self-service | N/A |
| Free shipping | Always included | On orders $75+ |
| Recommended for | Routine builders — best value | First-time trial |
The designed customer journey — from first exposure through influencer content to becoming a long-term subscriber. Each stage has a clear job and a clear next action.
User sees TikTok/Instagram UGC from a LOF influencer. Content shows before/after frizz transformation in humid conditions. Resonates with Latina audience in Florida/Puerto Rico.
User clicks influencer link and arrives at a landing page or homepage that immediately speaks to her problem: frizz and humidity. The headline, imagery, and copy all confirm "this is for me." CTA leads directly to the Hydrate System PDP.
User arrives at the Hydrate System PDP. She reads the problem/solution framing, sees the 3-step system explained, reviews UGC and customer results. Subscribe & Save is presented as the default and clearly better value. Add-ons (Hit 10x1, Crystal Oil) are visible but not distracting — subject to Phase 1 inventory confirmation.
Streamlined checkout with subscription details clearly summarized. Post-purchase upsell offered for confirmed Phase 1 products (Hit 10x1 / Crystal Oil — pending inventory confirmation). Trust signals visible: secure checkout, free shipping, cancel anytime. Influencer discount code pre-applied if clicked from link.
Welcome email with routine instructions. Subscription confirmed with next billing date. Encouragement to share results on social media and build brand community.
Every tool selected for a specific role. All costs are paid directly by the client and are not included in the project investment. A full monthly budget breakdown is included below for CFO review and approval.
Industry-standard subscription management. Self-service portal for customers. Clean Shopify integration with full data export for Triple Whale.
Unique tracking links + discount codes per influencer. Auto-approval flow. Dashboard for influencer performance visibility. Scales to 1,000+ creators.
Multi-touch attribution. Influencer ROI tracking. ROAS by channel. Essential for scaling paid ads. Clean data from day one feeds this directly.
Native Shopify app. No third-party cost. Clean inventory tracking per bundle. Integrates with subscription apps without conflicts.
Star ratings, photo reviews, video UGC. Strong DTC brand standard. Feeds social proof directly into PDPs. Works with Klaviyo for review request flows.
DTC email/SMS standard. Abandoned cart, post-purchase, subscription reminders, win-back. Integrates with Recharge for subscription event triggers.
| Tool | Category | Est. Monthly Cost | Notes |
|---|---|---|---|
| Recharge / Skio | Subscription | $25 – $499 | Scales with subscriber count. Start on Starter plan (~$25–99/mo). |
| UpPromote | Affiliate & Influencer | Free – $200 | Flat fee. Includes tracking links, discount codes & dashboard. |
| Triple Whale | Attribution | Free – $220 | Free plan available. Paid plans up to $220/mo — recommended before scaling paid ads. |
| Shopify Bundles | Bundles | Free | Native Shopify app. Included in all Shopify plans. |
| Okendo | Reviews / UGC | Free – $300 | Free plan available at launch. Scales to $300/mo with advanced UGC & integrations. |
| Klaviyo | Email & SMS | Free to start | Free up to 500 contacts. Scales by list size after that. |
| Shopify Plus | Shopify Platform | $2,300/mo | Recommended for full feature set at scale. To be activated at production launch — not during development. |
| Estimated Monthly Total (At Scale) | ~$0 – $820/mo | All tools have free tiers — $0 possible at launch. Full stack: ~$820/mo at scale. | |
* All costs are estimates based on standard plan pricing as of 2026. Final costs depend on subscriber volume and selected plans. Shopify Plus ($2,300/mo) is included in the table above and will be activated at production launch. Development will proceed via our Partner account at no cost to the client.