DTC Haircare Brand · Shopify Build
Every user interaction is mapped from first touchpoint to repeat purchase. The funnel is built around the Hydrate System as the primary acquisition offer, with subscription as the preferred conversion path.
Conversion rate from PDP to checkout. Target: 3–5% from cold traffic via influencer links.
Bundle-first pricing lifts AOV from single SKU (~$25) to Hydrate System (~$79–$99).
Every influencer gets unique UTM link + discount code. Triple Whale tracks multi-touch attribution.
LOF is structured around a hero acquisition offer — the Hydrate System — with upsells designed to increase AOV without complicating the decision at the core offer stage.
Hero UGC product. Added at cart or post-purchase upsell. High virality potential for influencer content.
Premium finishing product. Add-on shown after Hydrate System selection. Increases AOV by $20–$30.
Secondary line for dry/dull hair. Cross-sell for customers who complete Hydrate routine.
Subscription is integrated from day one as the primary purchase path. The pricing incentive ($20 savings) positions Subscribe & Save as the default, not an opt-in afterthought.
Subscribe & Save pre-selected by default. Price difference clearly visible.
Default: every 60 days. Options: 30 / 60 / 90 days. Simple dropdown.
Subscription confirmed in cart. Clear summary: price, frequency, cancel anytime note.
Via Recharge/Skio: pause, skip, swap, cancel — self-service. No customer support needed.
| Feature | Subscribe & Save (Default) | One-Time Purchase |
|---|---|---|
| Hydrate System (3-step) | $79.99 | $99.99 |
| Savings | Save $20 (20% off) | — |
| Delivery frequency | Every 60 days (30 / 60 / 90 options) | Single delivery |
| Cancel anytime | Yes — self-service | N/A |
| Free shipping | Always included | On orders $75+ |
| Recommended for | Routine builders — best value | First-time trial |
The designed customer journey — from first exposure through influencer content to becoming a long-term subscriber. Each stage has a clear job and a clear next action.
User sees TikTok/Instagram UGC from a LOF influencer. Content shows before/after frizz transformation in humid conditions. Resonates with Latina audience in Florida/Puerto Rico.
User clicks influencer link and arrives at a landing page or homepage that immediately speaks to her problem: frizz and humidity. The headline, imagery, and copy all confirm "this is for me." CTA leads directly to the Hydrate System PDP.
User arrives at the Hydrate System PDP. She reads the problem/solution framing, sees the 3-step system explained, reviews UGC and customer results. Subscribe & Save is presented as the default and clearly better value. Add-ons (Hit 10x1, Crystal Oil) are visible but not distracting.
Streamlined checkout with subscription details clearly summarized. Post-purchase upsell offered for Hit 10x1 or Crystal Oil. Trust signals visible: secure checkout, free shipping, cancel anytime. Influencer discount code pre-applied if clicked from link.
Welcome email with routine instructions. Subscription confirmed with next billing date. Encouragement to share results on social media. Introduction to the LOF community and secondary products (Nutritive line).
Every tool selected for a specific role. Costs are paid directly by client — not included in project investment. All tools integrate natively with Shopify.
Industry-standard subscription management. Self-service portal for customers. Clean Shopify integration with full data export for Triple Whale.
Unique tracking links + discount codes per influencer. Auto-approval flow. Dashboard for influencer performance visibility. Scales to 1,000+ creators.
Multi-touch attribution. Influencer ROI tracking. ROAS by channel. Essential for scaling paid ads. Clean data from day one feeds this directly.
Native Shopify app. No third-party cost. Clean inventory tracking per bundle. Integrates with subscription apps without conflicts.
Star ratings, photo reviews, video UGC. Strong DTC brand standard. Feeds social proof directly into PDPs. Works with Klaviyo for review request flows.
DTC email/SMS standard. Abandoned cart, post-purchase, subscription reminders, win-back. Integrates with Recharge for subscription event triggers.